About Three54 Ride Store

We have always believed in one rule at Three54 Ride Store: we only stock what we rock.

We started back in 2007 as a mobile alternative sports shop, turning up at events, festivals, shows and race meetings with a simple belief that still guides us today. If Lisa and I do not trust it, use it, or genuinely like it, it does not go on our shelves. That approach has shaped Three54 for over 18 years and it is why our customers keep coming back.

What that means for you is simple.
You get carefully chosen bikes, parts and accessories that are proven in the real world, not just good on paper. Every product we sell is something we actively stand behind, because we use it ourselves and recommend it with confidence.

Cycling runs deep in our DNA.
It started a generation earlier, with a childhood steeped in bicycle speedway, motocross and a hands-on, make-it-work attitude that never left. Growing up through the BMX boom of the 1980s, bikes were not a hobby, they were freedom. That passion grew into formal training in motorcycle mechanics, years spent working in one of the UK’s leading motocross shops, and a lifetime of racing that continues today at British Championship level in sidecar motocross.

That experience matters.
It means honest advice, practical knowledge, and no sales waffle. Whether you are buying a first bike, upgrading, or looking for something a bit special, you are dealing with people who understand how things perform when they are ridden hard and relied upon.

Family is at the heart of Three54 too.
Lisa and I have four children, three of whom we adopted in 2022. That change pushed us to take a leap of faith and commit fully to the ride store. What began as stock in boxes became a full-time focus, built on trust, hard work and community. Four years on, we are still here, still independent, and still doing things our way.

If you value quality, straight-talking advice and products chosen for the right reasons, you will feel right at home at Three54 Ride Store.